"So here's what you are missing -- marketing is not the same as promotion and neither of them as the same as sales. Marketing is strategic, promotion is tactical, and sales are... well sales. Its on the "marketing" end where your argument falters. Marketing is all about creating new markets not just exploiting existing ones,
In short selling people stuff they never knew they wanted. Its about creating desire for a product within a market niche.
The problem is very few people here, or anywhere like here, actually market. They promote. Promotion is about standing on the street corner yelling your name into the darkness and hoping you get someone to pay attention. For what we do its often the wrong approach entirely."
Taken from an etsy.com forum, though the person who posted it did not know it's orginallity.